PSY – GANGNAM STYLE overtakes Justin Bieber (Baby). The secret why is so popular?

In this days Psy’s Gangnam style surpassed even Justin Bieber long time number one on Youtube most popular videos: You can check the TOP 10 list for November 2012 here:

Gangnam still grows around 10 millions of views every day. Now it’s over 804 millions and will probably get more than a billion views until the end of the year. Why is it a first video from Asia to bi so popular? Let me explain.

For the first time in internet history and YouTube there is a video that got publicity and popularity in Korea (so Asia) and it spread to the “West World” very fast. It had everything a video needs to get popular on YouTube and in a Western world.

REASONS: Koreans are enthusiastic about their superstar that promote them in the world (whatever kind of promotion, even if is stereotyped) so themselves keep clicking on a video on daily basis. Than a spread of word goes around USA and Europe in a way: “Have you seen the crazy Asian guy dancing and singing like a maniac on YouTube?” Internet is well spread in Korea and is growing in general in Asia, but still is has not such a power as it has for now with “advanced users” in a Western World. So it needed our world to get really popular worldwide. And he succeeded. What’s more?

On the top it is a great video- movie that keep the attention, because you are just waiting for the next crazy scene to come. Some scene are shocking and new. It has some new and good dancing shows that are needed for a very popular video (look at Michel Telo- Ai se eu ti pego). The song itself is almost hypnotic and has a great charm – even if you don’t understand a word you feel it anyway, strange feeling. Strange is also a fact that it has almost no women in the video until the final part where is 1 girl dancing. Can you hear the echo of the song in your head?

It sounds in your head all day long after you hear it few times. It is entertaining, funny and moreover quite shocking, strange. It will probably get in every discotheque around the world in near future. There is a possibility to remake a song with Justin Bieber and much more to come. The celebrities helped to promote the video (USA) and the media are helping to make it even bigger (same happened with Michel Telo) maybe bigger than it really deserves.

Is this going to be the first video to reach a billion of views? Justin Bieber could not get to a billion in years, but I forecast that Psy is going to be the first one to get a billion before Christmas! The enthusiasm of his fans is amazing. Power of masses and proudness. LIVELOVEACT FOR YOU!


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